努力 is pronounced nǔlì and means “Strive”. It is one of the words in the HSK 3 vocabulary, a level of the Hanyu Shuiping Kaoshi, China’s standardised Chinese proficiency test. Recognising a word on a page and recalling it when you need it are different skills, and only the second survives a conversation — which is why LexiTrail shows you 努力 again just before you would have forgotten it, rather than on a fixed schedule.